Can You Afford 20% Off and Free Shipping on Etsy?
Compare four fully costed Etsy promotion scenarios before trading contribution for a lower buyer price.
FOR SMALL PRODUCT SELLERS
A good sale should
leave something
behind.
Before you discount, cover shipping, or open another store, see what the decision does to your numbers.
Compare a promotion →Practical examples. Clear assumptions. No profit promises.
Three decisions worth getting right
Browse the guides →Etsy Payout Is Not Profit: Which Costs Are Still Missing?
Reconcile a simplified Etsy order from revenue to contribution, then identify the costs a payout does not explain.
Etsy Plus Shopify: What Must the Extra Store Pay for Itself?
Separate new demand from transferred orders and calculate the contribution a second store needs to cover its extra costs.
Contribution is a starting point.
It is what remains after the platform fees and direct costs included in a scenario. It is not your payout, net profit, or after-tax income. Every guide shows what is included—and what still needs your attention.
Read our calculation and editorial method →